If you run a business, you might be asking yourself whether you reeaallyyyy need to hire a third-party writer. After all, you know your business best, so doesn’t that mean you’re the best person to write about it?
Mmm….not quite.
Sure, you can write, but a professional writer knows the art of storytelling better than anyone else. They understand exactly how to persuade, engage, and entice resistant readers who might be skeptical about your services.
And with 81% of people skimming the content they read online, the need for a trained, seasoned wordsmith that knows how to leverage eye-catching copy is important now more than ever.
Hiring a content writer to handle all of your copy needs can do wonders for optimizing your business. From maximizing your time, energy, and availability to boosting your conversions, you’d be surprised by the miracles a copy superstar can help you achieve.
If you’re still on the fence, rest assured that I’ve done the homework for you. Read along to learn why a third-party writer could be the best decision for your business.
1. First impressions are everything
You have a limited window of time to impress readers before they leave your site for good. In fact, according to Nielsen Norman Group, the average user leaves a web page within 10-20 seconds.
That means you need a crystal-clear value proposition that grabs the user’s attention and makes your mission transparent from the get-go.
From powerful headlines to punchy phrases and taglines, professional content writers know that time is of the essence.
Turning cold traffic into enthusiastic buyers takes meticulous, fine-tuned craft and persuasion. It’s not something you want to gamble on, especially not when many people conduct a Google search before they buy anything.
A survey by Pew Research even showed that 96% of participants relied on digital resources when conducting research before making major life decisions, like investing in a product or service.
Here’s the truth: words can make or break your business. That means you can’t afford to treat writing as an afterthought.
Content writers are the invisible heroes who use 26 simple letters to convey your business’s core values, brand pillars, and culture. They understand that stories and clear messaging are what makes a customer click ‘buy’.
Creating quality content that entices readers is no simple task so hiring a content writer to work their magic can save you some serious stress and responsibility.
2. Trust the experts
The Grammar Police may not actually exist, but that doesn’t mean spelling errors and poor grammar can’t seriously hurt your bottom line.
First impressions matter, and random misspellings and bad grammar can do more harm to your business than you might expect. On the whole, they dilute your message, distract your customers, and can even spark hesitation and mistrust.
Considering the fact that 8 seconds is the average amount of time before a person gets distracted, you don’t want an accidental typo to lead your customers astray.
Let’s be clear though—there’s no shame in admitting that grammar and spelling aren’t your forte.
Maybe you like getting a little liberal with your commas. Or perhaps you stumble over the difference between “they’re,” “there,” and “their” more often than you’d like to admit.
Mistakes like these happen to the best of us, but when they become commonplace for your business? This makes customers question your authority, which translates into lost conversions and less business.
A content writer can help minimize these mistakes. Heck, many of us enjoy hunting down grammatical errors and typos.
Content writers have a trained eye that makes error-spotting second nature. When you need promotional products that are polished and pristine, you need to establish trust and credibility with your customers. That means investing in a professional writer instead of taking the DIY route.
3. Time is a hot commodity
Let’s face it—owning a business is hard work. You have to wear all the hats. It’s exhausting, and it also means you don’t have a lot of time on your hands to write a blog (let alone a great blog).
You don’t have time to research, write, and publish content consistently all by your lonesome. And that’s okay.
There is power in the art of delegation. You can’t do everything yourself and you shouldn’t have to! In fact, by being less involved with content writing, you can be more involved in other areas that require your attention as a biz owner.
A content writer’s schedule is designed for writing. After all, they do this for a living. In the same way you know the ins and outs of running your business, a content writer knows the same about their industry.
Researching? Been there.
First drafts? Done that.
Revisions? Please.
Content writers understand what a heavy lift content creation can be and they know how to allocate their time accordingly. They’re familiar with meeting deadlines, executing edits, and delivering a flawless final product. It’s their area of expertise.
All you need to worry about is providing final sign-off on the asset, which unlocks plenty of availability for you to focus your efforts elsewhere.
The bottom line
Gone are the days when you struggled with putting your big ideas into words. Leave the writing to the experts to boost conversions, build consistency, and unlock new opportunities. Your business will thank you for it.