Are you struggling to come up with unique content for your website or blog? I know it can be a challenge, and these days people often go for the cheap and easy way out.
Believe it or not, there are even places where you can buy blog posts and other content for your website…
…But please don’t do that.
The truth is, as a business based in San Antonio, you’re not going to get the results you’re hoping for by paying for generic content that has little to do with your business and even less to do with your community.
And if you try hiring a freelance writer halfway across the country, you’ll end up with a “local flair” that only talks about the Riverwalk or the Alamo.
Don’t get me wrong—I enjoy a stroll down the Riverwalk (and who hasn’t been to the Alamo?)
But you and I both know that there’s so much more to love about San Antonio.
If you want to create content that will wow your customers and increase brand loyalty, you should consider hiring a San Antonio freelance writer.
Why?
It comes down to 5 big, fat reasons.
1. In-Person Communication
Let’s face it: you’ll get to know who you’re working with much better if you can meet in person. Being able to sit and talk across a table—rather than through a phone call—builds trust more quickly. After all, you can usually tell if someone’s a good fit within 5 – 10 minutes of meeting them.
Video chats are a great part of doing business, but they’re no substitute for an in-person meeting. You’ll get better service when you hire a local writer. You can almost always resolve questions more quickly when meeting face-to-face.
Besides, if you need to go over the details of a big project, wouldn’t you rather meet at La Panaderia for coffee than stare into a webcam talking over each other and constantly saying, “Oh, sorry—no, you go ahead.”
2. Community Experience
One huge benefit of hiring a San Antonio freelance writer is that they are most likely already familiar with your business and your competitors.
This means there’s no learning curve! They can jump right in and create content that is curated specifically for your target audience. You don’t have to explain what Fiesta is, why we’re so damn in love with the Spurs, or what “puro San Antonio” means.
A local writer understands your customers’ pain points and can convey how your business is able to solve them. They can effortlessly sprinkle that “local flair” throughout your content, and touch on events and trends in a natural way.
3. Your Customers Will Notice
There’s a reason why terms like “farm to table” and “family-owned” are so popular these days: people want to support their communities. This is even more prevalent now as more folks are truly beginning to appreciate the value of their local businesses.
In fact, a recent Nielsen study shows that buying local is a priority for 46% of US consumers.
By hiring a San Antonio freelance writer, you show that your business is invested in the growth and revitalization of your community. This helps to create a loyal customer base that will be much more likely to give valuable word-of-mouth recommendations to their friends and neighbors.
4. They Have More Skin In The Game
Like you, local freelancers have ties to the community. They have an existing reputation to maintain. Chances are, they’ve worked with other businesses in the area.
When hiring someone online, sight unseen, it’s easy for them to give you subpar service or ghost you altogether. And will it affect them in any way? Nope. Meanwhile, you’re left in the lurch and the spammy writer gets away, scot-free.
This isn’t an option for your local freelancers! They’ll be more invested in your business and your goals than someone you’ve never met.
What’s more, if you ask around, you’re likely to find other businesses that have worked with your potential candidates. A reference from someone you know (even indirectly) is valuable.
5. They Can Help You Build Your Local Network
Local writers know other local freelancers. If you need trustworthy referrals for web design, graphic design, and other work, you can tap into local freelancers’ Rolodex. They aren’t going to recommend people that they don’t fully trust—their reputation isn’t worth the risk.
If you wind up with a project that needs multiple freelancers, you may very well have an entire network of high-quality candidates you can tap into!
And how much better would a brainstorming session be if you could do it walking around the Pearl, rather than scheduling a Zoom call?
Hiring a San Antonio freelance writer is a win-win for your business and your community. You’ll get high-quality work while growing your reputation. What’s more, keeping things local helps to boost the economy and can also build your talent network.