Email #1: We haven’t heard from you
Subject line options:
- We miss you
- Long time, no see
- It’s been a while, [FIRST NAME]
Email copy:
Hi [NAME],
It’s [SENDER NAME] here from [COMPANY]. I just wanted to check in with you because we haven’t heard from you in a while.
We want you back.
We’ve been in business for more than 30 years and know that we need to work hard to earn your business. Whether you’re in the market for IT solutions and services or just need a little advice, we’re here for you.
You can update your email preferences here if you’d like to update how often we stay in touch.
Talk soon,
[SENDER NAME]
Email #2a: Freebie for customers
Subject line options:
- Something just for you
- Free gift from [COMPANY]
- Thanks for being here—here’s a freebie
Email copy:
Hi [NAME],
Thanks so much for being a [COMPANY] customer and subscriber!
Even though it’s been a while since we last talked, we wanted to show our appreciation for you! Check out this free resource just for our subscribing customers: [NAME AND LINK TO RESOURCE].
Want more freebies? We regularly send out free resources and advice to people on our email list, so stay tuned for more digital goodie bags.
Thanks again,
[SENDER NAME]
Email #2b: Freebie for prospects
Subject line options:
- Something just for you
- Free gift from [COMPANY]
- Thanks for subscribing: here’s a freebie
Email copy:
Hi [NAME],
Thanks so much for subscribing to our email list!
To show our appreciation, I wanted to send you a little something: [NAME AND LINK TO RESOURCE].
Want more freebies? We regularly send out free resources and advice to people on our email list, so stay tuned for more digital goodie bags.
Thanks again,
[SENDER NAME]
Email #3: Break up
Subject line options:
- Is this not a good time?
- Thank you from [COMPANY]
- Goodbye from [COMPANY]
- Time to part ways?
Email copy:
Hi [NAME],
I’ve reached out a few times and haven’t heard back from you. Maybe the timing isn’t right or you aren’t interested in our content—I get it!
I’m going to remove your contact information from our database, but if you’d like to stay on as a subscriber, just hit “Reply” and let me know.
Thanks for the memories!
[SENDER NAME]
