by Kenzi Wood | Sep 4, 2025 | Uncategorized
Here’s a fun (and slightly painful) fact: around 60% of Google searches end without a click. People type in a question, skim the answer in the search results, and move on with their lives. That’s great for users, but not so great if you’re trying to drive traffic to...
by Kenzi Wood | Aug 28, 2025 | Uncategorized
Generative AI is everywhere. It’s writing blog posts, creating human-sounding audio ads in seconds, and spitting out videos faster than your marketing team can brainstorm a headline. The question isn’t if you’ll use AI in your work, but how. Here’s the good news: AI...
by Kenzi Wood | Feb 17, 2023 | Uncategorized
Chances are, you’ve heard of generative AI and deepfakes by now. Both forms of content can be generated in seconds and are touted as the next big thing for businesses. But do they live up to the hype? Is human content creation dead for good? Will I need to pack...
by Kenzi Wood | Feb 17, 2023 | Uncategorized
Pay-per-click (PPC) campaigns are a quick and effective way to populate your lead pipeline, but they aren’t without their challenges. Not only do you have to contend with increased competition and higher costs-per-click (CPCs), but you also need to target the right...
by Kenzi Wood | Jan 19, 2023 | Uncategorized
Whether you love or loathe SEO, it’s a fundamental pillar of digital marketing. In fact, 61% of marketers feel that SEO is the key to online success. The thing is, SEO is a hugely important part of online marketing and is constantly evolving. With 2022 in the rearview...
