by Kenzi Wood | Mar 17, 2020 | Uncategorized
Agency owners and managers have a lot going on. Between making sure you don’t lose your shirt on client accounts, keeping your staff busy, and working long nights, something as flowery as “professional development” probably isn’t on your to-do list. I’m a business...
by Kenzi Wood | Jan 17, 2020 | Uncategorized
Although I’m not technically an SEO pro, a lot of my work as a writer revolves around SEO. Most (if not all) of my lovely clients come to me asking for “SEO optimized content.” The thing is, many business owners know they “need to do SEO,” but don’t understand what...
by Kenzi Wood | Nov 1, 2019 | Uncategorized
Thinking local isn’t for hipsters any more. PPC strategists and marketers also need to go local when it comes to our campaigns. We can take advantage of geography to better promote local businesses through PPC. Let’s say I have a client that has a chain of stores....
by Kenzi Wood | Nov 1, 2019 | Uncategorized
When you lead a marketing, SEO, or advertising agency, your job is cutthroat. Not only do you have to be one tough cookie in the board room, but you also have to lead a team, manage client relationships, and, oh, be a person outside of work, too. I used to work at a...
by Kenzi Wood | Nov 1, 2019 | Uncategorized
Star-studded celeb David Beckham participated in a charity video a few months back raising awareness for malaria. That isn’t unusual by itself, but the technology behind the video made heads turn. In this Malaria Must Die campaign video, Beckham’s lips sync with...
