PPC On A Pauper’s Budget

As much as I love free marketing and promotions, sometimes you do have to pay to spread the good word about your business or product. Over the years I’ve come to love PPC ads as a way to find new customers and encourage existing customers to buy more. PPC, or...

Live Stream Like a Pro

Video is one of the most engaging digital platforms to connect with your online audience. It’s highly shareable and easy to consume. After all, how many cat videos pop up on our Facebook walls each day? But customers are looking for something more. They expect...

IFTTT: The Best Thing Since Sliced Bread

Marketing and branding take a lot of time and effort to be successful. But unfortunately many small business owners don’t have the time (or enough arms) to run their business and market it at the same time. Outsourcing or hiring help is always an option, but c’mon....

How to Protect Your Brand from Digital Pirates

Ahoy, readers! Today I’m talking about pirates. But I’m not talking about the seafaring pirates of yore. Something much more sinister is on the horizon: digital pirates. Digital piracy is a real threat to business owners, and it’s a threat that’s only growing as we...