by Kenzi Wood | Jan 25, 2018 | Portfolio
Readers want a genuine experience these days. They don’t care if you use their first name in an email any more. Today’s readers want raw, genuine content that cuts through the clutter. Bloggers have to be a tad more imaginative in our world of authentic...
by Kenzi Wood | Jan 25, 2018 | Portfolio
As much as I love free marketing and promotions, sometimes you do have to pay to spread the good word about your business or product. Over the years I’ve come to love PPC ads as a way to find new customers and encourage existing customers to buy more. PPC, or...
by Kenzi Wood | Jan 25, 2018 | Portfolio
Video is one of the most engaging digital platforms to connect with your online audience. It’s highly shareable and easy to consume. After all, how many cat videos pop up on our Facebook walls each day? But customers are looking for something more. They expect...
by Kenzi Wood | Jan 25, 2018 | Portfolio
Marketing and branding take a lot of time and effort to be successful. But unfortunately many small business owners don’t have the time (or enough arms) to run their business and market it at the same time. Outsourcing or hiring help is always an option, but c’mon....
by Kenzi Wood | Jan 25, 2018 | Portfolio
There’s nearly an infinite amount of branding tools at your fingertips these days. Picking the right one is enough to make your head spin. Let’s be real, though: you’re busy and you don’t have the time to sift through the best digital branding tools. And that, my...
by Kenzi Wood | Jan 25, 2018 | Portfolio
Ahoy, readers! Today I’m talking about pirates. But I’m not talking about the seafaring pirates of yore. Something much more sinister is on the horizon: digital pirates. Digital piracy is a real threat to business owners, and it’s a threat that’s only growing as we...