by Kenzi Wood | Feb 17, 2023 | Uncategorized
Chances are, you’ve heard of generative AI and deepfakes by now. Both forms of content can be generated in seconds and are touted as the next big thing for businesses. But do they live up to the hype? Is human content creation dead for good? Will I need to pack...
by Kenzi Wood | Feb 17, 2023 | Uncategorized
Pay-per-click (PPC) campaigns are a quick and effective way to populate your lead pipeline, but they aren’t without their challenges. Not only do you have to contend with increased competition and higher costs-per-click (CPCs), but you also need to target the right...
by Kenzi Wood | Jan 19, 2023 | Uncategorized
Whether you love or loathe SEO, it’s a fundamental pillar of digital marketing. In fact, 61% of marketers feel that SEO is the key to online success. The thing is, SEO is a hugely important part of online marketing and is constantly evolving. With 2022 in the rearview...
by Kenzi Wood | Jan 19, 2023 | Uncategorized
Let’s be honest: The world is freaking out about the AI writing tool ChatGPT. Universities are trying to crack down on AI-fed plagiarism and even artists are having a hard time fighting against the tidal wave of AI art. It’s easy to assume that content gigs are going...
by Kenzi Wood | Jul 7, 2022 | Uncategorized
The holiday season is a hectic but profitable time for small businesses. In fact, holiday spending is projected to hit $910 billion globally in 2022. Believe it or not, it’s already time to start planning your holiday campaigns. Forty-six percent of shoppers say they...
by Kenzi Wood | Mar 4, 2022 | Uncategorized
If you run a business, you might be asking yourself whether you reeaallyyyy need to hire a third-party writer. After all, you know your business best, so doesn’t that mean you’re the best person to write about it? Mmm….not quite. Sure, you can write, but a...
