by Kenzi Wood | Nov 1, 2019 | Uncategorized
Thinking local isn’t for hipsters any more. PPC strategists and marketers also need to go local when it comes to our campaigns. We can take advantage of geography to better promote local businesses through PPC. Let’s say I have a client that has a chain of stores....
by Kenzi Wood | Nov 1, 2019 | Uncategorized
When you lead a marketing, SEO, or advertising agency, your job is cutthroat. Not only do you have to be one tough cookie in the board room, but you also have to lead a team, manage client relationships, and, oh, be a person outside of work, too. I used to work at a...
by Kenzi Wood | Nov 1, 2019 | Uncategorized
Star-studded celeb David Beckham participated in a charity video a few months back raising awareness for malaria. That isn’t unusual by itself, but the technology behind the video made heads turn. In this Malaria Must Die campaign video, Beckham’s lips sync with...
by Kenzi Wood | Mar 29, 2019 | Uncategorized
Let’s say you’re eager to hire a freelancer to save you more time on your next project. Awesome! The only problem is that you’ve never hired a freelancer before. Remember, a freelancer is an independent business owner. Hiring them isn’t like...
by Kenzi Wood | Mar 29, 2019 | Uncategorized
I admit I thought Instagram was stupid the first time I saw it. But with its 500 million users and pervasive presence in pop culture, I was clearly wrong about Instagram. Actually, I just heard my nieces say, “It didn’t happen if you didn’t ‘Gram it.” It’s a big, big...
by Kenzi Wood | Mar 29, 2019 | Uncategorized
You know you need extra work for your next project. However, sometimes we need help convincing management that it’s the right move. I’m biased, of course, but I believe that there are a lot of compelling reasons to hire a freelancer (instead of, say, a...
