Quiz: What’s your agency leadership style?

Quiz: What’s your agency leadership style?

The agency environment is unique. You work in a fast-paced, crazy environment that changes daily. It’s challenging to lead a company to success in this environment. In fact, your company’s success has a lot to do with your leadership choices. The best way...
Checklist: Using Pinterest as a search engine

Checklist: Using Pinterest as a search engine

A few months ago I attended the Dallas Digital Summit conference. While there, I listened to a fantastic talk from a Pinterest Business representative. While most marketers know Pinterest is a search engine, we still don’t optimize for Pinterest as we do for,...
Exciting applications for RCS marketing

Exciting applications for RCS marketing

As marketers, we’re always looking for the next thing. For those of us who want to stay on the bleeding edge, we want new ways to make our voice heard in a sea of digital sameness. It’s no secret that SMS marketing is effective. But the problem with SMS...
How to work with a freelance writer

How to work with a freelance writer

One of the most popular questions I get from clients is, “How do I work with you?” I get the question quite often, and it’s a good one. Businesses are used to working with other businesses and their employees, but how do you work with a freelancer?...
2019 content trends for small businesses

2019 content trends for small businesses

2019 will be here before you know it. As we veer into Q4 of 2018, it’s important to reflect on what trends we’ll expect to see in the new year. How will your audience be consuming content? What stories do they want to see? How can you make sure...