by Kenzi Wood | May 28, 2021 | Uncategorized
Ahhh, Tiktok. Who could have predicted that this Gen Z darling would become the second most-downloaded iPhone app in 2020? (In fact, it’s expected to surpass 1.2B monthly active users this year!) Although it historically appealed to a younger audience, TikTok use has...
by Kenzi Wood | May 28, 2021 | Uncategorized
You know it. I know it. Long gone are the days when marketers could just mention a problem and then present a solution. That’s because people aren’t buying your product: they’re buying the OUTCOME of your product. Empathy is the name of the game now. After...
by Kenzi Wood | Nov 13, 2020 | Uncategorized
It’s that time of year, folks. The holiday season is upon us, and we’re (finally) about to close out 2020. As a small business owner, the holiday season probably goes one of two ways for you. You’re either: Getting ready to ramp things up. Preparing for a lull...
by Kenzi Wood | Aug 14, 2020 | Uncategorized
Well, somebody had to ask the question. It’s one I hear a lot, and I get it. When I was shopping around for a virtual assistant and accounting help, I felt blindsided by the costs. I was thinking, “Dang! How can anybody afford these prices?” But I knew I needed...
by Kenzi Wood | Jun 12, 2020 | Uncategorized
You probably know by now that having a solid content marketing plan is a crucial part of running a successful business these days. Especially as your customers are staying home and shopping way more online. Maybe you’ve already started a blog, or maybe you don’t even...
by Kenzi Wood | May 21, 2020 | Uncategorized
It’s no secret that building—and especially growing—a blog can be a huge challenge. It’s true that the more you post the faster it’s likely to grow, but that’s a lot for one person to handle without getting burned out. Many entrepreneurs tend to put their blog...
